Designing a logo is an extensive and time consuming process that takes into account the many colours, font styles, the layout of the logo and the image that the company wants to portray. The process can be further complicated if the designer and client do not understand each other. This is why a brief is important when it comes to logo design and for that matter any aspect of design whether it is a brochure, logo or website. Understanding the client and their business, is key to delivering a logo that meets the client’s expectations.
A frank discussion of what your business does and as much information about the industry that it operates in is very important. The knowledge gained from this will give the designer a better idea of what colours to use, the style of font and the imagery to reference or illustrate.